Brand outcomes measurement platform providing real-time brand lift tracking across CTV, digital, social, and linear TV.
Upwave is a brand analytics platform that measures brand lift, validates brand reach, and surfaces optimization opportunities across channels including CTV, digital, social, linear TV, addressable, retail media, and streaming audio. The platform uses census-representative data with rigorous methodology, granular cut-level controls for evaluating media and creative performance, and Bayes, an AI agent that generates on-demand insights and downloadable reports. Trusted by blue-chip marketers at Unilever, Clorox, Verizon, American Express, and T-Mobile. Upwave is a product of Upwave.