AI brand perception platform that analyzes how AI models view a brand versus competitors and recommends positioning changes to win AI-driven buying decisions.
Unusual helps brands understand what AI models say about them, what information drives AI opinion, and what proof AI models need to choose the brand. The company delivers an AI brand perception audit rooted in AI interpretability research, then recommends positioning, content, and infrastructure changes to make a brand's strengths more legible to AI agents. It serves Fortune 100 companies and scale-ups including Change.org and Astronomer. Unusual is a product of Unusual.