AI quality layer for marketing and analytics that continuously monitors web and app tracking for data quality, consent, and privacy issues.
Trackingplan automatically discovers and monitors all tracking data sent from websites and apps to analytics, marketing, and sales tools, ensuring data quality and compliance. It audits real user traffic rather than synthetic journeys, detects issues in real time, and uses AI to pinpoint root causes with step-by-step fixes. Features include consent and cookie validation, a marketing performance watchdog for UTM and tagging errors, and a Journey Explorer for live session viewing. Setup requires a JavaScript snippet or SDK with zero-config automatic learning from real traffic. Trackingplan is a product of Trackingplan.
For people
For agents
Nothing listed yet.