AI-powered ingredient management, formulation, and compliance platform for beauty and personal care companies.
Potion.ai is an AI-native software platform for beauty industry formulation teams. The free discovery tier provides natural language search across 80,000+ raw materials, INCI compliance screening, and a reverse engineering tool that generates starting formulas from benchmark INCI lists. The premium plan adds a generative AI formulation workspace with an AI co-pilot, private model training on proprietary ingredient data, and regulatory and compliance feeds. The platform is SOC 2 Type II certified with clear data ownership for proprietary formulations. Potion is a product of Potion.
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