Permutive

A privacy-first data collaboration and activation platform that unifies clean room, curation, and first-party data for publishers, advertisers, and retail…

permutive.com

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About

Permutive is an agentic data collaboration and activation platform that enables publishers, advertisers, agencies, and retail media leaders to collaborate securely across first-party data without moving it, achieving 100% addressability on the open web. The platform unifies clean room, curation, and first-party activation in one privacy-first solution, supporting seamless activation across 150+ premium publishers via a single workflow. AI-powered workflows optimize campaign performance by combining cohort, identity, and contextual data signals. Permutive is a product of Permutive.

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Product details

Product kind
Saas
Pricing model
Enterprise
Free tier
No
Open source
No
web
First-party data activationAudience targetingAd campaign optimizationPublisher data collaborationPrivacy-compliant advertisingRetail media activation