AI qualitative research platform that conducts 60-minute video interviews with real consumers and delivers actionable insights within 48 hours.
Motives is an AI-powered qualitative research platform that automates the full research process from planning to insight delivery. An AI interviewer conducts up to 60-minute in-depth video interviews with real consumers, and the platform delivers actionable insights in 48 hours. Use cases include discovery and segmentation, innovation and concept testing, creative and message development, and brand health monitoring, with exportable videos and PowerPoint presentations. Motives is a product of Motives.
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