Simplified 3-step curly hair care system with over 10 million bottles sold across wavy, curly, and kinky-coily hair types.
Love Ur Curls (LUS Brands) offers a 3-step curly hair care system consisting of a sulfate-free Cleanse with shea butter and moringa oil, a silicone-free Condition, and a Curl Defining Lotion rated '#1 Curl Definer' by Cosmopolitan. The brand focuses on hair health indicators like porosity, density, and strand thickness rather than curl type labels. The 3-step system has over 10 million bottles sold and starts at $45 for the full kit. Love Ur Curls is a product of LUS Brands.