Attention trading market that lets users go long or short on the cultural relevance of topics measured from views, searches, and streams.
Forum creates the Attention Index, a live metric of a topic's popularity built from online engagement data including views, searches, and streams, and enables users to trade on future changes in that attention. Users can go long if they expect a topic to keep gaining traction or short if they believe it has peaked. Forum introduces cultural attention as a tradable asset class for managing cultural and demand risk. Forum is a product of Forum.
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