AI back-office platform for CPG brands that automates deductions management, trade promotion, demand forecasting, and retail analytics.
Confido is an AI-powered platform that serves as a single source of truth for accounting, finance, sales, and operations at CPG brands, automating cash application, deduction management, trade promotion management (TPM), and demand and supply planning. It connects to 50+ data sources including retailers like KeHE, UNFI, and Walmart, distributors, ERPs, and accounting systems to eliminate manual data pulls and reconciliation. Trusted by 200+ CPG brands, Confido claims to save teams an average of 85% of their manual time through end-to-end workflow automation. Confido is a product of Confido.
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