Marcello Rossi
Co-founder and CEO
AI-native trust setup and administration for modern families
Veros is an AI-native trust and estate planning company that sets up and administers revocable trusts, aiming to do much of the work normally handled by attorneys, wealth managers and trust administrators. It drafts the trust deed with licensed-attorney review, retitles assets such as homes, brokerage accounts and business interests into the trust, keeps the plan current with unlimited amendments, and provides a professional trustee from day one; an irrevocable trust tier with tax and asset-protection strategies is coming soon. Co-founder and CEO Marcello Rossi leads the company, which is backed by investors including Pear VC's Mar Hershenson and Notable Capital's Hans Tung. TechCrunch reported Veros already manages $250 million in assets and is seeking a trust charter to operate as a regulated trust company; it presented at the PearX demo day in late September 2026.
Co-founder and CEO