Creator marketing platform: launch with creators your buyers already follow on X and LinkedIn
unfair.so is a creator-marketing platform for companies launching products. A brand starts from a post or idea, sets a budget and launch time, and invites creators whose followers match its buyers; creators send prices, the brand approves or counters, and at the chosen time the whole lineup quotes the post together to trigger feed distribution. Everyone who engages can be exported as leads with email and LinkedIn. It started on X and now also supports LinkedIn. Self-serve plans start at $99 a month plus a platform fee on creator spend, and a managed plan provides a GTM manager who runs launches. A separate creator side lets creators build a page showing who follows them and take brand orders with no commission. Its founder posts as Ted (@notmiramurati).
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