TODAY

AI sales operating system and coaching for financial and insurance advisors

usetoday.io

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About

TODAY is a Copenhagen-based startup, founded in 2024 by Michael Gackstatter (formerly founding team member and CPO at CLARK) and Artem Demchenkov (formerly CTO of Billie), that builds an AI sales operating system for financial and insurance advisors. Its assistant transcribes client meetings in real time without storing audio, writes IDD-compliant advisory documentation from the advisor's own templates, surfaces objection handling and next-best actions during live calls, and lets advisors query their conversation history through AskTODAY. It also offers AI training simulations and says it is GDPR, EU AI Act and IDD compliant, with more than 3,500 advisors across insurers, distributors and brokers in the DACH region. In October 2026 it raised a €2.8 million seed round co-led by High-Tech Gründerfonds and InsurTech Gateway.

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  • TODAY Simulations — AI customer role-play training for financial and insurance advisors · Saas

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