All-in-one creator store for selling courses, coaching and digital products
Stan is a New York-based creator commerce platform that gives creators a link-in-bio storefront to sell online courses, coaching sessions, memberships, ebooks, webinars and other digital products, with tools for payments, bookings and audience growth. It was co-founded in 2020 by John Hu and Vitalii Dodonov, raised a $5M seed round led by Forerunner Ventures, and Forbes reported 70,000 creators on the platform and $25M in 2024 revenue. In October 2026 Hu launched a public 14-day founder revenue competition built around Stan's playbook.