Lab-grown diamond jewellery brand from India
So/Facet is an Indian lab-grown diamond jewellery brand founded by former Unilever executives Aarushi and Abhishek Naulakha, positioned around everyday self-expression (its tagline is "Identity, not occasion."). In October 2026 it raised INR 10 crore in a seed round led by Sauce, with participation from Mokobara co-founders Sangeet Agrawal and Navin Parwal and other angels, to fund branding, design, technology, hiring and omnichannel expansion, with an online launch planned for November 2026 followed by premium retail stores.
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