James Cadwallader
Co-Founder and CEO
AI marketing platform for Answer Engine Optimization and AI Search visibility
Profound is a New York–based AI marketing platform that helps brands understand and improve how they appear across AI answer engines such as ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. Founded in 2024 by James Cadwallader and Dylan Babbs, the company publishes an Answer Engine Optimization (AEO) platform covering visibility analytics and AI Marketer / agent workflows. Legal name: Cooper Square Technologies, Inc. Public site: tryprofound.com.
Co-Founder and CEO
Co-Founder and CTO