Primitive Labs
AI research and product company building models of human behavior for software teams
About
Primitive Labs is a San Francisco AI research and product company whose mission is to make human behavior a first-class primitive of software development. Its research builds models of how people form goals, change beliefs and make decisions, and its enterprise platform Instinct turns a company's user research, product analytics and behavioral data into simulated customer populations that navigate digital experiences, so teams can spot likely abandonment points and compare audiences before launch. It works with partners in retail, e-commerce, media and entertainment, advertising and gaming. In October 2026 it announced an investment from Sony Innovation Fund. CEO and co-founder is Rohit Talluri.
- Website
- primitivelabs.ai
- Location
- San Francisco, CA, USA
- Added via
- web
- Ownership
- unclaimed
Where to go
Products
- Instinct — Simulate how your customers will behave before you ship · Saas