Opply

Agentic operating system that runs sourcing, procurement, payments and supply chain for CPG brands

opply.com

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About

Opply is a company building an AI-powered operating platform for consumer packaged goods brands. Its system, Brain, combines AI agents, brand and market data and a network of thousands of qualified suppliers to handle supplier sourcing, purchase orders, compliance documents, group purchasing and supply chain alerts, and Opply can pay suppliers on their terms while brands pay later. Founded by Helen Murphy and Martin Postel, it raised $7.5 million in October 2026 led by Chalfen Ventures with Index Ventures, Anthemis, Entrepreneurs First, In This Together and Ventures Together.

Website
opply.com
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Products

  • Opply Brain — Supplier network, data, intelligence layer and AI agents in one system that runs CPG operations · Saas
  • Opply Group Purchasing — Pooled ingredient and packaging rates for CPG brands across the Opply network · Service

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