Mike Logue
Co-founder & CEO
AI search visibility platform and GEO consultancy for brands
Obsero is a London-based AI Search intelligence platform and consultancy that helps brands track and improve how they appear in AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews, analysing visibility, sentiment, source citations and competitor positioning and recommending content changes (generative engine optimisation). Founded in 2025 by CEO Mike Logue and CPO Andy Francos, who met at IG Group, it counts Zopa Bank and Pepperstone among clients. On 13 October 2026 it announced a €1 million seed round led by SFC Capital alongside several of its customers, to build specialist AI agents trained on its GEO playbook.
Co-founder & CEO
Co-founder & CPO