Abhivyakti Ahuja
Co-founder and CEO
Mirror Particle
Foundation models of human behavior that predict how consumers will act and why
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About
Mirror Particle is a San Francisco AI startup building foundational models of human behavior, simulating how people perceive, feel, decide and act rather than prompting language models to role-play demographics. Its prediction engine combines a client's customer data with current events, pop culture and social media to model demographic segments over time, focusing on revealed behavior, and gives brands both predictions and the motivations behind them. Its initial focus is market research and brand and product strategy. The company is led by co-founder and CEO Abhivyakti Ahuja, has raised an angel round, and is competing in TechCrunch Disrupt 2026's Startup Battlefield 200. Mirror Particle is the trade name of Aiphrodite Ai Inc.
- Website
- mirrorparticle.com
- Location
- San Francisco, California
- Added via
- web
- Ownership
- unclaimed