New consumer drink brand from Poppi founders Allison and Stephen Ellsworth
Jetty is a new consumer brand from Allison and Stephen Ellsworth, the founders of Poppi, which PepsiCo agreed to acquire in 2025. Teased in October 2026 as an 'everyday essential', Jetty is scheduled to launch on 9 November 2026; a trademark filing describes the goods as an electrolyte replacement solution. Its site, whatisjetty.com, collects email and SMS sign-ups ahead of launch.
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