Innercrowd
Fan engagement platform for festivals: fan data, email, WhatsApp and ambassadors
About
Innercrowd is a Dutch startup, founded in 2024 by Benjamin Havenaar and Job Vink, that builds a fan platform for festivals and live events. It connects an organiser's ticket-buyer data, email, WhatsApp and ambassador marketing in one place, so teams can segment returning fans, run presale and early-bird campaigns, and sell tickets through a WhatsApp shop where AI agents handle one-to-one conversations with fans. Its ambassador product turns loyal fans into promoters who share links and coupon codes, create content and earn rewards, with every sale attributed. Innercrowd integrates with ticketing providers including Paylogic, Shotgun, vivenu, Weeztix and Universe, and works with more than a hundred festival organisers in the Netherlands, Belgium, Germany, Bulgaria and Poland. In October 2026 it raised €750,000 to expand across Europe.
- Website
- innercrowd.io
- Added via
- web
- Ownership
- unclaimed
Where to go
Products
- Innercrowd Ambassador Marketing — Turn superfans into ambassadors who sell tickets and create content · Saas
- Innercrowd Engagement Platform — Ticket data, email and WhatsApp campaigns to turn buyers into returning fans · Saas