Fruga
Retention and engagement infrastructure for insurers, powered by open-banking insurance credits
Community-submitted · content unverified. This organization has not verified ownership or the information in this profile.
About
Fruga is a Manchester-based insurtech that gives insurers and MGAs a retention and engagement layer embedded in their customer portals. Policyholders link a bank account or payment card to their cover and earn insurance credits on purchases with selected retail, grocery and travel partners, which build up and are applied as a discount at renewal. Previously self-funded, it raised £1m in October 2026 from NPIF II – PXN Equity Finance (Northern Powerhouse Investment Fund II, managed by PXN Ventures) and Haatch to grow its team and insurer partnerships; it already works with Money Expert.
- Website
- fruga.co.uk
- Stage
- seed
- Location
- Manchester, United Kingdom
- Added via
- web
- Ownership
- unclaimed
Where to go
For people
- Homepagefruga.co.uk
For agents
Nothing listed yet.