firmly
No-code agentic commerce infrastructure connecting merchants to AI shopping channels
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About
firmly is a Seattle-based agentic commerce platform that connects merchant catalogs, product pages, and checkout into AI agents, marketplaces, social networks, and shoppable ads without merchant engineering. Its firmly Connect layer lets merchants stay merchant of record while destinations reach many merchants through one integration. In November 2026 the company announced a Series A financing led by Squarepoint Capital and launched Ask Agent, a conversational shopping experience for merchant websites.
- Website
- firmly.ai
- Added via
- web
- Ownership
- unclaimed
Where to go
Products
- Ask Agent — Conversational shopping and in-chat checkout for merchant websites · Saas
- firmly Connect — No-code bridge from merchant catalogs and checkout to AI shopping channels · Saas