Karishma Rathaur
Co-founder
Curated beauty commerce with AI-assisted product shortlists
Firi is an India-based beauty and personal-care commerce company that curates skincare, haircare, and body-care products using review and ingredient analysis rather than listing every catalog SKU. It operates shopfiri.com and has launched fast delivery from a Beauty Studio in parts of Gurugram. Founded by Karishma Rathaur and Vivek Madani.
Co-founder
Co-founder