The software behind modern sports agencies
Endo is a Toronto-based startup building operating software for sports agencies, bringing roster management, contract tracking, financial tracking, deliverables and social analytics, and CRM into a single system of record. It also offers endo deals, an AI valuation engine that scores athlete marketability and prices endorsement offers. Founded in 2026 by Michael Boushy (CEO) and Jack Lavorato (COO), with co-founder and founding engineer Anthony Baxter. It launched in October 2026 with 11 sports agencies, including Quartexx Management and Roy Sports Group, and $815,000 CAD in pre-seed funding led by Relay Ventures.