AI marketing system that runs B2B demand generation end to end for lean marketing teams
Different is an AI marketing system for lean B2B marketing teams that runs demand generation end to end: it plans campaigns, creates and launches ads, emails and landing pages, delivers answer engine optimization, and optimizes spend across channels in one closed loop, working from a shared memory of each company's strategy, brand and results. Marketers review and approve all work before it goes live. Headquartered in San Francisco, Different was founded by Ajeet Singh (CEO, co-founder of ThoughtSpot and Nutanix), Abhishek Pani (CPO) and Abhinav Yajurvedi (CTO). It emerged from stealth in October 2026 with a $48 million seed round led by General Catalyst with participation from Lightspeed Venture Partners.
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