Tech-led home and kitchen brand house for Indian households
Chapter Home is an Indian home and kitchen company founded in 2025 by former PharmEasy leaders Nitin Chugh, Akarsh Bharadwaj, Shrey Mittal, Dhiraj Jain and Dheeraj Goyal. It builds focused consumer brands across bed and table linen, cookware, home decor and small kitchen appliances on a shared sourcing, supply-chain, content, technology and distribution platform, using AI for cataloguing, content, demand forecasting and customer targeting. It launched with home furnishings brand HOKIPO and sells via marketplaces, quick commerce and its own D2C channel. In October 2026 it raised Rs 63 crore in equity and debt from Bessemer Venture Partners, Stride Ventures, Tanmay Bhat and family offices.
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