Edoardo Ricci
CEO and Co-founder
Affinity Labs
Builds creator-led software brands with an AI product factory
Community-submitted · content unverified. This organization has not verified ownership or the information in this profile.
About
London-based Affinity Labs co-founds consumer software brands with content creators, pairing creator audiences with its AI-powered Foundry stack to build, launch and operate products. Portfolio apps include Archives (Islamic history learning), Interior Design Clinic with Olivia Bowen, and NextStep for consultants leaving consulting. Founded by Edoardo Ricci, Ahmed Eltom and Sunny Panchal; raised $2M pre-seed led by Fuel Ventures with Antler and an Innovate UK grant (announced October 2026).
- Website
- affinitylabs.ai
- Stage
- pre-seed
- Added via
- web
- Ownership
- unclaimed
Where to go
For people
- Homepageaffinitylabs.ai
For agents
Nothing listed yet.
Products
- Archives — Islamic history learning app co-founded with creator Basel Gazi · App
- Interior Design Clinic — AI interior design app co-founded with Olivia Bowen · App
- NextStep — Career platform for consultants finding curated exit roles · Saas
- The Foundry — Affinity Labs' shared AI stack for building and operating creator-led software brands · Developer Tool