{"listing":{"listing_type":"company","name":"The Essential","slug":"the-essential","tagline":"E-commerce 2.0","description":"The Essential is e-commerce 2.0.\n\nWhat we do\nWe make and sell the single best version of all your essentials, at the best price possible.\n\nHow we do it\nWe're not an \"everything store.\"We sell only the essentials, we're members-only and we only sell our own brand. We cut out the middlemen, the brands, the physical stores and the markups — to make products cost a lot less, all while paying the producer more.\n\nWhy we do it\nTo add meaning to people’s lives through\nproducts they use and love, made by people who\nknow and care, with stories that matter, and\nmeans that are honest.\n\nThe Essential is a Y Combinator company (Winter 2017). YC-listed status: Active.","url":"https://theessential.com/","is_stealth":false,"normalized_domain":"theessential.com","normalized_url_key":"theessential.com","parent_slug":null,"parent":null,"type_data":{},"logo":"https://bookface-images.s3.amazonaws.com/small_logos/690fb6b08cd23a5001d2df61c2014c2b652d1650.png","links":[{"label":"Y Combinator profile","url":"https://www.ycombinator.com/companies/the-essential","platform":"ycombinator"}],"entry_points":[{"kind":"homepage","url":"https://theessential.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://theessential.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true},"agent":null},"founders":[],"media":null,"categories":["Consumer","E-commerce","Food Tech"],"stage":null,"founded_year":null,"location":"San Francisco, CA, USA","pricing":null,"twitter":null,"github":null,"linkedin":null,"contact_email":null,"added_at":"2026-09-03T06:06:11.436Z","added_via":"web","geo":{"keywords":["Y Combinator","YC Winter 2017","E-commerce","Food Tech"],"one_liner_for_search":"The Essential — E-commerce 2.0 (Y Combinator Winter 2017)","canonical_facts":["Y Combinator batch: Winter 2017","YC company status: Active","Team size (per YC directory): 11","YC industry: Consumer","YC subindustry: Consumer","Former names: Movebutter, Move","Regions (per YC): United States of America, America / Canada, Remote, Partly Remote"]},"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-09-03T06:06:11.436Z","is_featured":false,"category_memberships":[{"kind":"industry","slug":"consumer","name":"Consumer","note":null,"profile_url":"/industries/consumer"},{"kind":"industry","slug":"e-commerce","name":"E-Commerce","note":null,"profile_url":"/industries/e-commerce"},{"kind":"industry","slug":"food-tech","name":"Food Tech","note":null,"profile_url":"/industries/food-tech"}]}}