{"listing":{"listing_type":"company","name":"ShareWillow","slug":"sharewillow","tagline":"Performance pay platform for HVAC, plumbing, electrical and home-service trades","description":"ShareWillow is a New York-based performance pay platform for home-service businesses such as HVAC, plumbing, electrical, roofing, restoration and pest control. It connects to field service software like ServiceTitan, Housecall Pro and Jobber, turns job data into profit-sharing and incentive pay plans, and uses AI agents to calculate every payout and flag missing data before payroll runs, while technicians see what each job paid them in the ShareWillow app in English or Spanish. Founded by CEO Ryan Shank, it announced an $8.5 million seed round on October 29, 2026 with Lerer Hippeau, Circadian Ventures, Twelve Below, Charge Ventures, Notation Capital, Expa and others, and is building Willow, an AI teammate for technicians.","url":"https://www.sharewillow.com/","is_stealth":false,"normalized_domain":"sharewillow.com","normalized_url_key":"sharewillow.com","parent_slug":null,"parent":null,"type_data":{},"logo":"https://lp.sharewillow.com/og/sharewillow.jpg","links":[{"label":"Seed round interview (AlleyWatch)","url":"https://alleywatch.com/2026/10/sharewillow-home-field-service-technicians-performance-pay-platform-ai-agents-skilled-trades-ryan-shank/"}],"entry_points":[{"kind":"homepage","url":"https://www.sharewillow.com/","audience":"human","primary":true,"listed_by":"community","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://www.sharewillow.com/","audience":"human","primary":true,"listed_by":"community","on_listing_domain":true},"agent":null},"founders":[],"media":{"logo_asset_id":"00b47930-3105-4d90-9de9-633750cc59db"},"categories":["HR Tech","Fintech","Home Services"],"stage":null,"founded_year":null,"location":null,"pricing":null,"twitter":null,"github":null,"linkedin":null,"contact_email":null,"added_at":"2026-10-30T01:23:58.716Z","added_via":"web","geo":null,"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-10-30T01:23:58.716Z","is_featured":false,"category_memberships":[{"kind":"industry","slug":"fintech","name":"FinTech","note":null,"profile_url":"/industries/fintech"},{"kind":"industry","slug":"home-services","name":"Home Services","note":null,"profile_url":"/industries/home-services"},{"kind":"industry","slug":"hr-tech","name":"HR Tech","note":null,"profile_url":"/industries/hr-tech"}]}}