{"listing":{"listing_type":"company","name":"Purpose Finance","slug":"purpose-finance","tagline":"Accelerating the shift to a more transparent economy","description":"We help our users align their money with their values by giving actionable environmental, social and governance data about the companies that they shop at. And we keep it fun with perks and rewards.\n\nPurpose Finance is a Y Combinator company (Winter 2021). YC-listed status: Inactive.","url":"https://www.purposefinance.com/","is_stealth":false,"normalized_domain":"purposefinance.com","normalized_url_key":"purposefinance.com","parent_slug":null,"parent":null,"type_data":{},"logo":"https://bookface-images.s3.amazonaws.com/small_logos/e7fce2495457b3ea925ac475b7a6cd14235d1a2f.png","links":[{"label":"Y Combinator profile","url":"https://www.ycombinator.com/companies/purpose-finance","platform":"ycombinator"}],"entry_points":[{"kind":"homepage","url":"https://www.purposefinance.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://www.purposefinance.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true},"agent":null},"founders":[],"media":null,"categories":["Fintech","Banking and Exchange"],"stage":null,"founded_year":null,"location":"San Francisco, CA, USA","pricing":null,"twitter":null,"github":null,"linkedin":null,"contact_email":null,"added_at":"2026-09-03T06:42:03.410Z","added_via":"web","geo":{"keywords":["Y Combinator","YC Winter 2021","Fintech"],"one_liner_for_search":"Purpose Finance — Accelerating the shift to a more transparent economy (Y Combinator Winter 2021)","canonical_facts":["Y Combinator batch: Winter 2021","YC company status: Inactive","Team size (per YC directory): 3","YC industry: Fintech","YC subindustry: Fintech / Banking and Exchange","Former names: Purpose","Regions (per YC): United States of America, America / Canada"]},"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-09-03T06:42:03.410Z","is_featured":false,"category_memberships":[{"kind":"industry","slug":"banking-and-exchange","name":"Banking and Exchange","note":null,"profile_url":"/industries/banking-and-exchange"},{"kind":"industry","slug":"fintech","name":"FinTech","note":null,"profile_url":"/industries/fintech"}]}}