{"listing":{"listing_type":"company","name":"peopleCQ","slug":"peoplecq","tagline":"Employer backed payroll advances for employees in Egypt","description":"NowPay, a FinTech startup founded by ex-employees of IBM, Microsoft, Orange and Amazon, is building a financial-wellness platform for employees in emerging markets. Saving, spending, budgeting and borrowing. Those are the 4 pillars of financial-wellness. NowPay aims to improve every aspect of those for employees by building products that tackle every vertical. \n\nNowPay enables employees to get their salaries in advance at any point in time during the month and also pay their bills instantly.  NowPay is backed by 500 Startups, Beco Capital, Endure, Plug and Play, MSA Capital, 4dx, Foundation Ventures, EFG and Beltone and has raised 3.7m USD so far.\n\npeopleCQ is a Y Combinator company (Winter 2021). YC-listed status: Active.","url":"https://www.peoplecq.com/","is_stealth":false,"normalized_domain":"peoplecq.com","normalized_url_key":"peoplecq.com","parent_slug":null,"parent":null,"type_data":{},"logo":"https://bookface-images.s3.amazonaws.com/small_logos/5b75dadd6621c4361cef21bfa4970d3213aa6e4f.png","links":[{"label":"Y Combinator profile","url":"https://www.ycombinator.com/companies/peoplecq","platform":"ycombinator"}],"entry_points":[{"kind":"homepage","url":"https://www.peoplecq.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://www.peoplecq.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true},"agent":null},"founders":[],"media":null,"categories":["Fintech","Asset Management","Recruiting","HR Tech"],"stage":null,"founded_year":null,"location":"Cairo, Cairo Governorate, Egypt","pricing":null,"twitter":null,"github":null,"linkedin":null,"contact_email":null,"added_at":"2026-09-03T06:46:06.676Z","added_via":"web","geo":{"keywords":["Y Combinator","YC Winter 2021","Recruiting","HR Tech"],"one_liner_for_search":"peopleCQ — Employer backed payroll advances for employees in Egypt (Y Combinator Winter 2021)","canonical_facts":["Y Combinator batch: Winter 2021","YC company status: Active","Team size (per YC directory): 85","YC industry: Fintech","YC subindustry: Fintech / Asset Management","Former names: NowPay","Regions (per YC): Egypt, Middle East and North Africa, Remote, Partly Remote"]},"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-09-03T06:46:06.676Z","is_featured":false,"category_memberships":[{"kind":"industry","slug":"asset-management","name":"Asset Management","note":null,"profile_url":"/industries/asset-management"},{"kind":"industry","slug":"fintech","name":"FinTech","note":null,"profile_url":"/industries/fintech"},{"kind":"industry","slug":"hr-tech","name":"HR Tech","note":null,"profile_url":"/industries/hr-tech"},{"kind":"industry","slug":"recruiting","name":"Recruiting","note":null,"profile_url":"/industries/recruiting"}]}}