{"listing":{"listing_type":"company","name":"LUS Brands","slug":"lus-brands","tagline":"Hair care products for curly hair.","description":"LUS (Love Ur Self) Brands is a \"non-beauty\"​ beauty brand startup based in Toronto, Canada. Launched as an e-Commerce brand in Jan 2017, LUS aims to create innovative products that help consumers embrace their own natural and unique features, instead of altering or masking them.\n\nOur first product line, Love Ur Curls, consists of a simplified 3-step system for consumers with naturally curly/textured hair. Our innovative styling products are water-activated and customized for different hair types: wavy, curly, and kinky-coily.\n\nLUS Brands is a Y Combinator company (Winter 2018). YC-listed status: Active.","url":"https://loveurcurls.com/","is_stealth":false,"normalized_domain":"loveurcurls.com","normalized_url_key":"loveurcurls.com","parent_slug":null,"parent":null,"type_data":{},"logo":"https://bookface-images.s3.amazonaws.com/small_logos/1676db4b2537031f9eb721f77f43209b9b72401d.png","links":[{"label":"Y Combinator profile","url":"https://www.ycombinator.com/companies/lus-brands","platform":"ycombinator"}],"entry_points":[{"kind":"homepage","url":"https://loveurcurls.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://loveurcurls.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true},"agent":null},"founders":[],"media":null,"categories":["Consumer","Apparel and Cosmetics","Beauty"],"stage":null,"founded_year":null,"location":"Toronto, ON, Canada","pricing":null,"twitter":null,"github":null,"linkedin":null,"contact_email":null,"added_at":"2026-09-03T06:12:19.260Z","added_via":"web","geo":{"keywords":["Y Combinator","YC Winter 2018","Beauty"],"one_liner_for_search":"LUS Brands — Hair care products for curly hair. (Y Combinator Winter 2018)","canonical_facts":["Y Combinator batch: Winter 2018","YC company status: Active","Team size (per YC directory): 20","YC industry: Consumer","YC subindustry: Consumer / Apparel and Cosmetics","Former names: LUS Brands Inc.","Regions (per YC): Canada, America / Canada"]},"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-09-03T06:12:19.260Z","is_featured":false,"category_memberships":[{"kind":"industry","slug":"apparel-and-cosmetics","name":"Apparel and Cosmetics","note":null,"profile_url":"/industries/apparel-and-cosmetics"},{"kind":"industry","slug":"beauty","name":"Beauty","note":null,"profile_url":"/industries/beauty"},{"kind":"industry","slug":"consumer","name":"Consumer","note":null,"profile_url":"/industries/consumer"}]}}