{"listing":{"listing_type":"company","name":"goodfin","slug":"goodfin","tagline":"Building the next generation of wealth","description":"GoodFin is reimagining private wealth in the era of AI. Our mission is to empower a new generation to build wealth, starting with their investments in alternative assets. \n\nOur AI-native platform combines a design-forward experience with a backend powered by a system of intelligent agents. We are building a future where AI unlocks financial hyperpersonalization, automation and optimization for sophisticated financial products, which are typically gated by advisors and reserved for very wealthy clients. This highly fragmented $1.25T global services market will undergo a sea change in the coming years, as trillions pass in the largest intergenerational wealth transfer to date.  \n\nIn a world where most financial decisions will become automated, we believe the next category-defining wealth company will still be human-driven at its core – powered by a high-value community like our membership base of professionals, founders and investors. The next generation financial giant will be an AI-native platform that makes wealth creation seamless, personalized, and social. That’s what we’re building.\n\ngoodfin is a Y Combinator company (Winter 2022). YC-listed status: Active.","url":"https://www.goodfin.com/","is_stealth":false,"normalized_domain":"goodfin.com","normalized_url_key":"goodfin.com","parent_slug":null,"parent":null,"type_data":{},"logo":"https://bookface-images.s3.amazonaws.com/small_logos/0b052c26e0beb63cd2a5aef297f7855da685f8dc.png","links":[{"label":"Y Combinator profile","url":"https://www.ycombinator.com/companies/goodfin","platform":"ycombinator"}],"entry_points":[{"kind":"homepage","url":"https://www.goodfin.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://www.goodfin.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true},"agent":null},"founders":[],"media":null,"categories":["Fintech","Artificial Intelligence"],"stage":null,"founded_year":null,"location":"Los Angeles, CA, USA","pricing":null,"twitter":null,"github":null,"linkedin":null,"contact_email":null,"added_at":"2026-09-03T07:07:02.998Z","added_via":"web","geo":{"keywords":["Y Combinator","YC Winter 2022","Artificial Intelligence","Fintech"],"one_liner_for_search":"goodfin — Building the next generation of wealth (Y Combinator Winter 2022)","canonical_facts":["Y Combinator batch: Winter 2022","YC company status: Active","Team size (per YC directory): 8","YC industry: Fintech","YC subindustry: Fintech","Regions (per YC): United States of America, America / Canada, Remote, Partly Remote"]},"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-09-03T07:07:02.998Z","is_featured":false,"category_memberships":[{"kind":"industry","slug":"artificial-intelligence","name":"Artificial Intelligence","note":null,"profile_url":"/industries/artificial-intelligence"},{"kind":"industry","slug":"fintech","name":"FinTech","note":null,"profile_url":"/industries/fintech"}]}}