{"listing":{"listing_type":"company","name":"Fruga","slug":"fruga","tagline":"Retention and engagement infrastructure for insurers, powered by open-banking insurance credits","description":"Fruga is a Manchester-based insurtech that gives insurers and MGAs a retention and engagement layer embedded in their customer portals. Policyholders link a bank account or payment card to their cover and earn insurance credits on purchases with selected retail, grocery and travel partners, which build up and are applied as a discount at renewal. Previously self-funded, it raised £1m in October 2026 from NPIF II – PXN Equity Finance (Northern Powerhouse Investment Fund II, managed by PXN Ventures) and Haatch to grow its team and insurer partnerships; it already works with Money Expert.","url":"https://www.fruga.co.uk/","is_stealth":false,"normalized_domain":"fruga.co.uk","normalized_url_key":"fruga.co.uk","parent_slug":null,"parent":null,"type_data":{},"logo":"https://fruga.co.uk/assets/og-image.png","links":[{"label":"FinTech Global: Fruga raises £1m (Oct 16, 2026)","url":"https://fintech.global/2026/10/16/fintech-funding-tops-2-8bn-as-ramp-leads-with-1-85bn-raise/","platform":"other"}],"entry_points":[{"kind":"homepage","url":"https://www.fruga.co.uk/","audience":"human","primary":true,"listed_by":"community","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://www.fruga.co.uk/","audience":"human","primary":true,"listed_by":"community","on_listing_domain":true},"agent":null},"founders":[],"media":{"logo_asset_id":"64ff183d-0326-4374-bed3-261e5b1bfc73"},"categories":["Insurtech","Open Banking","Customer Retention","Fintech"],"stage":"seed","founded_year":null,"location":"Manchester, United Kingdom","pricing":null,"twitter":null,"github":null,"linkedin":null,"contact_email":null,"added_at":"2026-10-17T16:33:28.850Z","added_via":"web","geo":null,"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-10-17T16:33:28.850Z","is_featured":false,"category_memberships":[{"kind":"industry","slug":"customer-retention","name":"Customer Retention","note":null,"profile_url":"/industries/customer-retention"},{"kind":"industry","slug":"fintech","name":"FinTech","note":null,"profile_url":"/industries/fintech"},{"kind":"industry","slug":"insurtech","name":"InsurTech","note":null,"profile_url":"/industries/insurtech"},{"kind":"industry","slug":"open-banking","name":"Open Banking","note":null,"profile_url":"/industries/open-banking"}]}}