{"listing":{"listing_type":"product","name":"BrightPlan Platform","slug":"brightplan-platform","tagline":"Employer financial wellness with AI coaching and advisors","description":"BrightPlan's platform offers employees digital financial coaching, access to planners, retirement and debt tools, equity compensation planning, and employer benefit integration, while giving employers workforce financial insights.","url":"https://www.brightplan.com/","is_stealth":false,"normalized_domain":"brightplan.com","normalized_url_key":"brightplan.com","parent_slug":"brightplan","parent":{"slug":"brightplan","name":"BrightPlan","listing_type":"company","profile_url":"/companies/brightplan"},"type_data":{"product_kind":"saas","platforms":["web"],"use_cases":["Employee financial wellness","Workforce benefits guidance"]},"logo":"https://www.brightplan.com/wp-content/uploads/favicon.png","links":[],"entry_points":[{"kind":"homepage","url":"https://www.brightplan.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://www.brightplan.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true},"agent":null},"founders":[],"media":{"logo_asset_id":"bc2689de-4dfa-4681-b570-780bdf9fdb47"},"categories":["FinTech","HR Tech","AI"],"stage":null,"founded_year":null,"location":null,"pricing":null,"twitter":null,"github":null,"linkedin":null,"contact_email":null,"added_at":"2026-09-11T17:24:01.844Z","added_via":"web","geo":null,"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-09-11T17:24:01.844Z","is_featured":false,"category_memberships":[{"kind":"product_category","slug":"ai","name":"AI","note":null,"profile_url":"/categories/ai"},{"kind":"product_category","slug":"fintech","name":"Fintech","note":null,"profile_url":"/categories/fintech"},{"kind":"product_category","slug":"hr-tech","name":"HR Tech","note":null,"profile_url":"/categories/hr-tech"}]}}