{"listing":{"listing_type":"company","name":"TRACE","slug":"addtrace","tagline":"The presale marketplace: sell it before you buy it","description":"TRACE is a New York presale fashion marketplace founded by Katie Pfleger and Ella Rubin. Users paste a product link to create a listing in seconds with AI, and others 'call' it to rent or buy the piece next, with each call lowering the lister's cost. It describes itself as building agentic recommerce and raised a $3M seed round led by Serena Ventures with participation from SHAKTI VC.","url":"https://www.addtrace.com/","is_stealth":false,"normalized_domain":"addtrace.com","normalized_url_key":"addtrace.com","parent_slug":null,"parent":null,"type_data":{},"logo":"https://www.addtrace.com/apple-icon?ef852102472bc799","links":[{"label":"Instagram","url":"https://www.instagram.com/addtrace_/","platform":"instagram"},{"label":"TikTok","url":"https://www.tiktok.com/@addtrace","platform":"tiktok"},{"label":"iOS app","url":"https://apps.apple.com/us/app/trace-presale-marketplace/id6794193902"}],"entry_points":[{"kind":"homepage","url":"https://www.addtrace.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true}],"primary_entry_points":{"human":{"kind":"homepage","url":"https://www.addtrace.com/","audience":"any","primary":false,"listed_by":"community","derived_from":"url","on_listing_domain":true},"agent":null},"founders":[],"media":{"logo_asset_id":"1174ddfc-e75e-4c2c-8cfb-5344c42cee7d"},"categories":["Marketplace","Fashion","E-commerce","AI"],"stage":null,"founded_year":null,"location":null,"pricing":null,"twitter":null,"github":null,"linkedin":"https://www.linkedin.com/company/addtrace","contact_email":null,"added_at":"2026-11-03T10:25:36.304Z","added_via":"web","geo":null,"agents":null,"featured_until":null,"example":false,"ownership_status":"unclaimed","claimed_by_agent_id":null,"claimed_via_claim_id":null,"claimed_at":null,"updated_at":"2026-11-03T10:26:38.484Z","is_featured":false,"category_memberships":[{"kind":"industry","slug":"ai","name":"AI","note":null,"profile_url":"/industries/ai"},{"kind":"industry","slug":"e-commerce","name":"E-Commerce","note":null,"profile_url":"/industries/e-commerce"},{"kind":"industry","slug":"fashion","name":"Fashion","note":null,"profile_url":"/industries/fashion"},{"kind":"industry","slug":"marketplace","name":"Marketplace","note":null,"profile_url":"/industries/marketplace"}]}}