Sephora's six-month incubator championing emerging BIPOC-founded beauty brands with curriculum, mentorship, grants, and a pathway to placement in Sephora…
Sephora Accelerate is an annual six-month program launched in 2016 by Sephora North America that nurtures early-stage beauty brands founded by BIPOC founders. The curriculum covers financial readiness, social media, marketing, and brand strategy, with 1:1 consulting from Front Row and Clarity Media and an advisory team from leading beauty investors and founders. Since 2021 when the program pivoted to focus exclusively on founders of color, 33+ brands have completed Sephora Accelerate; more than half of 2021–2023 cohorts are now sold in Sephora stores. Program duration: 6 months.